You have a successful business. People tell you, “how to franchise?” Now you’re interested: how hard can it be? Spoiler alert: it’s not as easy as just hitting a magic “Copy” button to make your firm a franchise. It’s more like getting grandma’s secret sauce recipe to work in a million different kitchens. And everyone wants more garlic.

Start with a good system. You need to write out how your business works before anyone else can operate it. Founders typically think their method is easy. Is it really? Your barista can’t merely “make a great latte.” Write down the steps, including the size of the grind, where to put the cup, and how long to scald the milk. Be that choosy. This guide will be your plan.

Don’t Just Wing It When It Comes to the Law. The rules for franchising can be very confusing. To start, there is the Franchise Disclosure Document (FDD). Each state can throw its own curveballs. You will need a lawyer that specializes in franchises. They’ll keep you safe. Think of them as your map and compass when you’re in a new place.

Brand Consistency is the Most Important Thing. Imagine this: You go to a different place, but the sign is red instead of blue, and the workers wear cowboy hats. Nope. Sibling rivalry isn’t just for youngsters; franchisees may also go too far. Say what stays the same and where people can be innovative.

Choose the Right People. Are you selling franchises to anyone who can breathe? Very tempting. But tragedy is coming. Pick partners that have the same values and grit as you. Don’t choose someone who is always looking for shortcuts if you care about fresh food. It doesn’t take long for the wrong franchisee to harm your reputation.

Training is not just something you do once. Of course, there is an orientation. But people forget. There are updates. Make training a regular thing. Give people a chance to refresh. Get on the phone. Make videos that can be watched online. What’s the point? There should be no excuses for not showing up at every place every day.

Help is important. Franchisees can’t read your mind. Check in. Answer questions. Go to places. Send out newsletters with helpful hints. Help with marketing. You’re significantly ahead of the game if you can fix problems before they turn into lawsuits.

Be clear about fees and royalties. No one likes surprises on their bank statement. Explain in simple terms how the money moves: the initial payments, the ongoing royalties, and any other fees. Being open and honest keeps partnerships going. Keep in mind that satisfied franchisees are your finest “billboards.”

Change when you need to. Trends and markets change. Pay attention to what people say. If your fries start to sell better than your world-famous burger, change your manual. Being stubborn sinks more ships than bad weather. Include feedback loops in your system.

It shouldn’t be too hard to get a franchise, but it shouldn’t be too easy either. Make sure your processes are strong, your regulations are clear, you have good partners, you talk to each other, and you are open-minded. If you get things right, you’ll be well on your way to seeing your brand’s sign everywhere. You might even be able to see your high school rival’s store from across the street. Now that’s satisfaction.